Dreams. According to dictionary.com dreams are a succession of images, thoughts, or emotions passing through the mind during sleep. Rueben Rifin has always dreamed of giving back to the community. A leader who serves as a mentor to minorities everywhere , Rifin created the D.R.E.A.M.S. initiative. D.R.E.A.M.S. is a monumental initiative geared towards minority adolescents, that inspires them to chase and achieve their life goals. The acronym D.R.E.A.M.S. stands for Discipline Respect Effort Adapt Motivation to achieve success. 

Rifin, a Naples native studies communication at Bethune- Cookman University in Daytona, Florida. He plans to pursue his masters in higher education upon his December graduation. In 2012, Rifin was initiated into the Delta Beta chapter of Alpha Phi Alpha Fraternity Incorporated. As the former student body Vice- President, Rifin was able to gain the trust and respect from his peers which increased his passion for mentoring minorities. 

Rifin has spoken at juvenile detention centers, elementary schools, students of Bethune-Cookman University and will continue to educate and inspire through words and wisdom to his younger counterparts. He Understands the importance of professional wear and the impact it has when speaking to the youth.

You can never be overdressed or overeducated
— Oscar Wilde

No matter the lifestyle you can always Live Sharp Stay Crisp Look Clean